Privacy policy

Privacy Policy

This text is an automatic translation of the German text. The German text is legally binding, whereas the English text is for guidance only.

1) Introduction and contact details of the person responsible

1.1We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Buchhandlung am Goetheanum e.V., Rüttiweg 45, 4143 Dornach, Switzerland, Tel.: +4161 706 42 75, Email: shop@goetheanum-buchhandlung.ch. The controller of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

2.2For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

3) Hosting & Content-Delivery-Network

Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

4) Cookies

To make visiting our website more attractive and enable the use of certain functions, we use cookies, i.e., small text files stored on your device. Some of these cookies are automatically deleted after closing your browser (so-called "session cookies"); others remain on your device for a longer period and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can find out how long cookies are stored in your web browser's cookie settings overview.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the event of consent being given, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Shopify Inbox

This website uses the live chat system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

The processing of personal data transmitted via chat takes place either in accordance with Art. 6 (1) (b) GDPR, because it is necessary for the initiation or execution of a contract, or in accordance with Art. 6 (1) (f) GDPR due to our legitimate interest in the effective support of our site visitors.
Your data transmitted in this way will be deleted, subject to any conflicting statutory retention periods, once the matter in question has been conclusively clarified.

In addition, cookies may be used to collect and evaluate additional information for the purpose of creating pseudonymized user profiles. However, this information does not serve to identify you personally and is not merged with other data sets. If this information is personally identifiable, it is processed in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.

Cookies can be prevented by selecting the appropriate browser settings. However, this may limit the functionality of our website.
You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with future effect.

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

5.2When you contact us (e.g. via contact form or email), personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is related to a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively resolved and provided there are no statutory retention periods to the contrary.

6) Data processing when opening a customer account

Pursuant to Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above-mentioned address of the responsible party. After deleting your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no statutory retention periods that prevent this, and we have no legitimate interest in continuing to store it.

7) Use of customer data for direct marketing

7.1Subscribe to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional information is voluntary and will be used to address you personally. We use the so-called double opt-in process to send the newsletter, which ensures that you only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

7.2Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range, as those you have already purchased. According to Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails.

You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time, with future effect, by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7.3 Brevo

Our e-mail newsletter is sent via this provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

Based on our legitimate interest in effective and user-friendly newsletter marketing, we will pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

7.4 Shopify Email

Our email newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

7.5Product availability notification by email

For temporarily unavailable items, you can sign up to receive email product availability notifications. We will send you a one-time email notification about the availability of the item you have selected. The only mandatory information required to receive this notification is your email address. Providing additional information is voluntary and may be used to contact you personally. We use the so-called double opt-in process to send emails, which ensures that you will only receive a notification after you have expressly confirmed your consent by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability is used strictly for the intended purpose.

You can unsubscribe from availability notifications at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use your data in any other way that is permitted by law and about which we will inform you in this statement.

7.6Shopping cart reminders by email

If you cancel your purchase with us before completing your order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.

The only mandatory information required to send this reminder is your email address. Providing additional information is voluntary and may be used to contact you personally. We use the so-called double opt-in process to send emails, which ensures that you will only receive a notification after you have expressly confirmed your consent by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR to send you a shopping cart reminder. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this policy.

7.7Advertising by mail
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 (1) (f) GDPR and to use it to send you interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time.

8) Data processing for order processing

8.1To the extent necessary for the execution of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact information you provided when placing your order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 (1) (c) GDPR. Your contact information will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2To fulfill our contractual obligations to our customers, we work with external shipping partners. We will share your name, delivery address, and, if necessary for delivery, your telephone number with a shipping partner selected by us exclusively for the purpose of delivering the goods in accordance with Art. 6 (1) (b) GDPR.

8.3Transfer of personal data to shipping service providers

- Post CH

We use the following provider as our transport service provider: Post CH (Swiss PostAG, Switzerland, Wankdorfallee 4, 3030 Bern)

We will pass on your email address and/or telephone number to the provider prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent to do so during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for delivery purposes. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
The consent can be revoked at any time with future effect by contacting the person responsible named above or the provider.

When data is transferred to the provider's location, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

8.4Use of payment service providers (payment services)

- Paypal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires you to make an advance payment, the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method for which we make advance payments, you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In such cases, in order to protect our legitimate interest in determining your ability to pay, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, and payment experience), whether the payment option you have selected can be granted in view of payment and/or default risks.

The credit report may contain probability values (so-called scores). To the extent that scores are included in the credit report results, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is used in the calculation of the scores.

You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

9) Web analysis services

Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which Google truncates to prevent it from being directly linked to you.

The information is transferred to Google servers and processed there. This may also involve transferring it to Google LLC, based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website activity and internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found athttps://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=deand underhttps://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" feature to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after a storage period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google can analyze your usage behavior across devices and create database models, including those for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in your Google Account settings. To do so, follow the instructions on this page:https://support.google.com/ads/answer/2662922?hl=deFor more information about Google Signals, please visit the following link:https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "User IDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on multiple devices, your activities, including conversions, can be analyzed across devices.

Collection of data provided by users
In order to improve the analysis results for users whose contact data we have received as part of business or business-like relationships, we use the “Collection of data provided by users” function.
Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, we transmit one or more files containing aggregated customer data (primarily email address and telephone number) electronically to Google as part of this function. Google does not receive access to the clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts created by the data subjects.
The processing serves to refine measurement data, improves cross-device user tracking and enables the integration of analysis results into Google Ads' advertising personalization and conversion tracking functions.
You can revoke your consent at any time with future effect. Further information on Google's privacy practices regarding the transmission of customer data can be found here:https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

10) Retargeting/ Remarketing und Conversion-Tracking

10.1 Google Ads Conversion-Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of the individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here:https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
Google’s privacy policy can be viewed here:https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.2 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform, operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. Furthermore, GMP can use cookie IDs to record conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase through that website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server.

We have no influence on the scope and further use of the data collected through the use of this tool by Google and therefore inform you according to our current state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC in the USA.

You can find GMP by Google’s privacy policy here:https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11) Page functionalities

11.1 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the time of video playback to load the content. Certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your visit, your data will be directly assigned to your account when you click on a video. If you do not wish to be assigned to your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service using the "Cookie Consent Tool" provided on the website.

11.2 Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive maps and geographical information visually. Using this service, you will be shown our location and it will make it easier to find us.

As soon as you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there. This may also involve transmission to the servers of Google LLC in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account already exists. If you are logged in to Google, your data is assigned directly to your account. If you do not wish to be assigned to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.

The collection, storage, and analysis are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research, and/or tailoring Google websites to meet your needs. You have the right to object to the creation of these user profiles; you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by disabling JavaScript in your browser. Google Maps, and thus the map display on this website, will then not be available.

To the extent legally required, we have obtained your consent to process your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection procedure described above.

Further information on Google’s privacy policy can be found here:https://business.safety.google/intl/de/privacy/

11.3 Google Web Fonts

This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you visit a page, your browser loads the required web fonts into your browser cache to correctly display text and fonts and establishes a direct connection to the provider's servers. Certain browser information, including your IP address, is transmitted to the provider.

Data may also be transmitted to: Google LLC, USA

The processing of personal data during the connection with the font provider will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service using the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

Further information on Google’s privacy policy can be found here:https://business.safety.google/intl/de/privacy/

12) Tools and Other

Cookie-Consent-Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they visit the website in the form of an interactive user interface, where consent for specific cookies and/or cookie-based applications can be granted by checking the boxes. By using the tool, all cookies/services that require consent are only loaded if the respective user grants the corresponding consent by checking the boxes. This ensures that such cookies are only placed on the user's device if consent has been granted.

The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the data subject

13.1The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising them:

Right to information pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to revoke consent given in accordance with Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

13.2RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of the processing and – where applicable – also on the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal transactions or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Privacy policy

Privacy Policy

1) Introduction and contact details of the person responsible

2) Data collection when visiting our website

3) Hosting & Content-Delivery-Network

4) Cookies

5) Contact

6) Data processing when opening a customer account

7) Use of customer data for direct marketing

8) Data processing for order processing

9) Web analysis services

10) Retargeting/ Remarketing und Conversion-Tracking

11) Page functionalities

12) Tools and Other

13) Rights of the data subject

14) Duration of storage of personal data

Language

Language